Tired of waiting for someone to book your vacation rental property? Your marketing strategy probably has holes in it. Here’s how to build the perfect marketing strategy for your property to get bookings!
Advertising your vacation rental property is no walk in the park. Listing it on travel sites like Booking.com does work but doesn’t guarantee bookings. That’s the problem — how do you make your listing stand out on the site? More importantly, marketing your vacation rental property isn’t just about ranking it on top of classified sites. Instead, it’s about a more holistic approach — how strong of a digital footprint your property has. This blog will teach you how to create the perfect marketing mix to advertise your vacation rental property.
Advertise your property on digital flyers
The first step is to get your foot in the door. How? By creating stunning flyers of your vacation rental property with real estate flyer templates! You can use an online graphic design tool like PosterMyWall to craft them in a few clicks. Just select the pre-built travel poster on the site and customize it to the way you want it.
Next, you need to put up these flyers on social media groups and pages. Focus on Facebook and Instagram, as they’re the most widely used platforms. On Facebook, you can write a caption with the poster and a few real-time images of the property. Instagram, however, is much more visual-heavy, so make sure you upload several hot pics of your property with the flyer.
Utilize social media to the maximum
Just posting flyers on social media won’t do the trick — you’ll have to create an entire ecosystem the advertise your vacation rental property. For that, social media marketing is the best tool you have at your disposal. Any potential renter for your property is likely to be on social media. But the key to driving traffic on social media is to keep your audience engaged.
Make channels on multiple social media platforms and post URLs of your blog articles or YouTube videos accompanied with a catchy caption. Again, visuals are crucial and what makes people click on the links to your content or website. Once you have a considerable following, your could run paid ads on social media to accelerate leads.
Consider pairing up with an influencer
Influencer marketing is all the rage these days. Brands pair up with social media influencers to promote their products, and you could do the same. Influencers have a loyal fan following, and subscribers actually look up to them for advice. They’re considered experts in their field.
As someone who wants to rent out their vacation rental property, you should pair up with a travel blogger. You could give them a discount to live on your property for a few days and ask them to promote it on their channel. Remember, influencers won’t lie to their audience — that’s exactly why their followers trust them for honest advice. Therefore, research your influencer beforehand and pick one that you know for certain would be excited to do a review of your property.
Have a solid SEO strategy
The only way to outshine the competition is to focus on expanding your digital footprint. One of the most effective ways to do that is by having a good SEO strategy. Search engine optimization is what makes one website rank higher than another on Google’s search results. Google’s algorithms gauge each site and rank them based on certain criteria.
One way to beat Google’s algorithms is to incorporate the most-searched keywords relevant to vacation rental properties on Google in your blog articles, video transcripts, and social media posts. Also, include backlinks to traffic-heavy websites like Booking.com or popular travel magazines — it makes your website more credible in Google’s eyes.
Email marketing can work wonders
As one of the oldest forms of digital marketing, email marketing is one of the most effective too, if used correctly. The problem is you only get one chance to convince the reader to open your email, let alone book your vacation rental property. The trick is to structure your email properly and use a lot of visuals to catch their attention.
But how do they open your email in the first place? The subject line does all the magic! Ensure your subject line is creative, catchy, and touches on a customer’s pain points. Even your email content should follow the 80-20 rule — that is, 80% of it should be informative and educational, while only 20% should be marketing-focused. The bottom line is you won’t make a sale without establishing trust.
A few parting thoughts
To sum it up, no vacation rental property is the same. Therefore, you’ll need to experiment with a number of strategies and pick the ones that work best for you. But the core of it is to expand your brand’s outreach in the digital world. Simply listing it on Booking.com won’t suffice — you’ll have to create an entire marketing mix for it to work not just once but repeatedly.